You get what you measure. Too true. This company was measuring the volume and value of its sales but inconsistently across its many business units. Getting information at a business-unit level was a manual exercise. Aggregating the business units’ information to show a company-wide view was slow and the result was ineffective. Because each business unit reported their products and services, geographies, currencies, customers, suppliers etc. using different descriptions this useful detail had to be removed when looking at the aggregate. The company had the vision for their information: they had created a company-wide data warehouse and a dictionary of common terms. But no one had access. This project made the data accessible and useful directly to people in the business. Working with a group of senior information users, I analysed what they needed, how the information would be used and who should have access to what. I worked with the data team to ensure the data existed in the warehouse. I worked with the IT team to ensure the reporting solution met the users’ needs. The end solution provided people in the business with a self-service access to sales data, reports and dashboards. The information was automatically refreshed. It was described using common, company-wide definitions which enabled users to compare “apples with apples” wherever they were in the business. It was the first reporting solution to provide end user access directly to the company’s new data warehouse.